Greetings I bid to my fellow readers. For this post, I would
like to exhibit the process in making my own logo for my company, to produce
coffees and beverage under my own brand. I have decided to pick a decent name
for my company, which is Coffee Dany. You might be wondering why do i want my
company to be known as ‘Coffee Dany’ instead of ‘Dany’s Coffee’ . You see, it
is intentionally to be put in that way because if I make my company’s name in a
normal order (which is Dany’s Coffee), I would have a company that owns coffee
and not a guy who is profoundly known for his expertise in coffee. No. I would
like my company to represent a name that is known as a company that makes good
coffee and give opportunity for others to own good coffee. In simpler words, people
might one day have this conversation: “ Whose coffee is that?” “Oh, its MY
coffee” “Okay, what coffee is that?” “ It’s KELATTE, made by Coffee Dany, and
dude they’re like the best coffee makers in town?”. Hope you get my humble
explanation.
So for my logo, I sketched a few ideas to brainstorm the
best one that stands out amongst all. Turns out after a few consultations with
my lecturer, she and I both agreed that ‘Coffee Dany’ is the most simplified,
elegant yet stylish logo that I could come out with. Hereby I insert a photo of
my sketches.
After the process, I started to do a few mandatory things
that cannot be left behind in a logo designing process:
1.
Make a proper design to have a better look after
the design is computerized
2.
Made a color-test to identify what colors are or
aren’t to be used
3.
Rationalize the logo that I have created
4.
Carried out a typography research
5.
Finalize the logo design
Along this process, I continuously consulted my lecturer so
that my design does not go off-track or misleading. Now, let’s start with the
design. After my manual hand drawn designs, I used Adobe Illustrator to
illustrate the logo ;by tracing an image of a coffee bean and basically this is
what I get after the process :
Then, I made a manual color test to identify the colors that
relevant in making up the logo. I found out that a color that is not so
friendly in representing a food or beverage; which is striking true blue. This
is in my opinion because it is widely used to represent bleach, detergents and
other cleaning chemicals. Thus, I rejected that color once and for all. Red in
contrast, is a very tantalizing color for food or beverage, but in a case of
coffee, I am sure it is not. So after a few errors, I realized that the color
of a coffee bean is what represent itself. That is why I chose dark brown as a
base color for my logo. Check it out.
After that, I make some rational from my logo so that the
logo will always be relevant and carries out a message to be conveyed in
portrayal of the company itself. The reason why I choose a coffee bean image is
that I would like my company to be known as a company that have good hands in
coffee, be it in trading, making or processing, I just want the coffee bean to
stand out before all. To add some originality to the logo, I made a ‘C’ and ‘D’
form and when it is combined, it resembles a coffee bean. This is a strategy in
making the logo worth remembering, stands out among other companies or in other
word, authentic.
Next, I handled a typography research by surfing the net and
downloading fonts from websites (credits to the Dafont community for sharing a
lot of fonts for personal use). As I learnt from my lecturer, there are
basically two most popular fonts that are widely used throughout the globe; serifs
and sans serifs. As she advised, sans serif are mostly used for non-letter or
scripted works such writings. It is a wise act to follow that piece of mind
because for sure sans serifs looks more casual yet presentable in a logo. Also,
she added not to use too cursive fonts because it would only make my logo ended
up looking like an ancient manuscript that is not relevant for my product.
Lastly, I finalized my company’s logo, and as it is
finished, it has it own rational for what color it bring, what message it
conveys and what inspirations it carries. I hope this post would enlighten you
on my progress in learning the process of producing a logo. Thank you for your
time!
-Dany-
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